Elizabeth Arden

Elizabeth Arden Description

Experience Elizabeth Arden's comprehensive beauty collection, featuring fragrances and cosmetics rooted in American beauty innovation. Elizabeth Arden was founded by Florence Nightingale Graham, who transformed herself into Elizabeth Arden after traveling from rural Canada to New York City. She opened the first Red Door salon on Fifth Avenue in 1910, establishing what would become one of America's most enduring beauty empires. Elizabeth Arden was one of the first female entrepreneurs in 20th century America, a power player before women even had the right to vote.

Since launching their first perfume in 1936, Elizabeth Arden has become a leading name in designer perfumery, creating an extensive fragrance portfolio that includes beloved classics. Sunflowers, launched in 1993, remains a bright, fresh, summertime favourite, while other iconic scents like Red Door, Green Tea, and True Love demonstrate the brand's ability to create fragrances that resonate across different generations. Each scent reflects the brand's commitment to accessible luxury and quality formulation.

The cosmetics range encompasses everything from lipsticks and mascara to eye palettes, maintaining the same standards of innovation that made Elizabeth Arden a pioneer in American beauty. The brand continues to offer extensive gift sets that combine fragrances with complementary products, making luxury beauty accessible to consumers who value both heritage and contemporary appeal. As of 2016, Elizabeth Arden operates as a wholly owned subsidiary of Revlon, Inc., ensuring continued development of products that honour the founder's legacy.