David Beckham Description

David Beckham entered the fragrance market in 2005 with the launch of Instinct, partnering with Coty to create what would become one of the most successful celebrity fragrance lines. The scent, which was released by Coty in September 2011, joined his existing scents David Beckham Instinct (2005) and Intimately Beckham (2006), a his-and-hers collection with his wife Victoria Beckham. The brand expanded rapidly after the success of his debut fragrance, establishing Beckham as a major player in celebrity-endorsed fragrances.

Instinct first launched in 2005, and the range now includes one flanker and 6 limited editions. The brand's popular fragrances include Instinct and its various editions, Homme, Classic, and Intimately Beckham. Over the past ten years, ten million bottles of Instinct have been sold, demonstrating the sustained appeal of Beckham's fragrance portfolio.

David Beckham fragrances target the mass market with accessible pricing that makes designer-style scents available to everyday consumers. The brand capitalizes on Beckham's global recognition to deliver fragrances that perform well above their price point. Complete fragrance collections include matching aftershave balms, shower gels, and deodorants, with numerous gift sets combining these products for convenient gifting.