Moschino Description

Franco Moschino launched his namesake fashion house in Milan in 1983, initially establishing the label as Moonshadow before evolving into Moschino Couture. The Italian luxury fashion house is known for over-the-top designs that challenged industry conventions from the outset. In 1987, the brand launched its first women's fragrance, followed by the introduction of a more affordable line, Cheap and Chic, in 1988.

The brand built its reputation through irreverent designs that merged high fashion with playful commentary on consumer culture. Following Franco Moschino's death in 1994, the brand continued under creative director Rossella Jardini, and later Jeremy Scott, who maintained the label's distinctive approach to luxury fashion. The house's fragrance collection includes notable releases such as Toy, Gold Fresh Couture, and Glamour, alongside popular offerings like Toy Boy EDT and Funny!.

Moschino fragrances are synonymous with bold packaging designs and unexpected scent combinations that mirror the fashion house's rebellious aesthetic. The brand's beauty offerings extend the same irreverent spirit found in its fashion collections, delivering fragrances and cosmetics that maintain Moschino's commitment to accessible luxury with a provocative edge.