Top Sellers
Aramis Original EDT Spray
Versace Bright Crystal EDT Spray
Hugo Boss Bottled Night 100ml EDT Spray
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Vendor:Marc JacobsMarc Jacobs Daisy 50ml EDT & Shower Gel + Body Lotion 75ml Gift Set
Regular price £74.99 -
Vendor:Marc JacobsMarc Jacobs Daisy 50ml EDT & Shower Gel 75ml + Body Lotion 75ml Gift Set
Regular price £83.99 -
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Vendor:Marc JacobsMarc Jacobs Eau So Fresh 75ml EDT & Shower Gel + Body Lotion 75ml Gift Set
Regular price £103.99 -
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0% OFFVendor:MontblancMontblanc Explorer Aftershave Balm 150ml
Regular price £23.99Sale price £23.99 Regular priceRRP £24.00 -
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Vendor:Narciso RodriguezNarciso Rodriguez Pure Musc 20ml EDP & Musc Noir 20ml EDP Duo Set
Regular price £53.49 -
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46% OFFVendor:PolicePolice Contemporary 100ml EDT Spray Men
Regular price £18.99Sale price £18.99 Regular priceRRP £35.00 -
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56% OFFVendor:PolicePolice Contemporary Extreme 100ml EDT Spray Men
Regular price £15.49Sale price £15.49 Regular priceRRP £35.00 -
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69% OFFVendor:PolicePolice Exotic Jungle EDT Spray Men
Regular price From £13.49Sale price From £13.49 Regular priceRRP £44.00 -
55% OFFVendor:Police
Police Exotic Jungle 40ml EDP Spray Women
Regular price £12.99Sale price £12.99 Regular priceRRP £29.00 -
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63% OFFVendor:PolicePolice Original 100ml EDT Spray
Regular price £13.49Sale price £13.49 Regular priceRRP £36.00 -
Fragrance Description
Explore fragrance across perfume, eau de parfum, eau de toilette, eau de cologne, miniature formats and selected gift sets from established fragrance houses. The collection brings together women’s, men’s and unisex scents across floral, woody, fresh, fruity, aromatic, spicy, amber and other fragrance families.
Browse Women’s Perfume, Men’s Fragrance and Unisex Fragrance for a more focused selection. You can also compare Eau de Parfum and Eau de Toilette when browsing by concentration.
Fragrance concentration, note structure and format vary by product and brand. Our guide to perfume concentrations explains EDP, EDT, EDC and related terms, while our guide to fragrance notes covers how top, heart and base notes are arranged.
Frequently Asked Questions
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What’s the difference between Eau de Parfum, Eau de Toilette, and aftershave?
Perfume concentration refers to the percentage of essential oils in a fragrance relative to its alcohol or water content. The higher the concentration, the longer the fragrance typically lasts. As a general rule:
- Eau Fraiche / Aftershave : Lightest concentration (1-3% essential oils), lasts up to 2 hours, perfect for hot days.
- Eau de Cologne (EDC) : Slightly stronger (2-4% essential oils), fresh and light, lasts 1-4 hours.
- Eau de Toilette (EDT) : A moderate concentration (5-15%), lasts 3-6 hours, great for daily use.
- Eau de Parfum (EDP) : Stronger (15-20%), lasts 6-8 hours, versatile and ideal for special occasions.
- Parfum (Pure Perfume) : Highest concentration (20-40%), long-lasting (8-16 hours), luxurious and often expensive.
Each concentration offers different benefits depending on your preferences and the occasion.
For a more detailed guide, check out our blog post: A Guide to Perfume Concentrations .
How often should I reapply my fragrance?
The frequency of reapplication depends on the concentration of the fragrance and your activity level.
- Eau Fraiche or Eau de Cologne : Reapply every 2-4 hours as these are lighter scents.
- Eau de Toilette : Usually lasts 3-6 hours, so you may want to reapply once during the day.
- Eau de Parfum or Parfum : These are long-lasting and often don’t need reapplication, but a touch up after 6-8 hours may be ideal for lengthy events and occasions.
Apply to pulse points such as your wrists and neck for optimal performance, and avoid overapplying to prevent overwhelming others.