Men's Fragrance

Explore men’s fragrance and aftershave, including Eau de Toilette, Eau de Parfum, cologne and travel-size scents. Read More

Top Sellers

Aramis Original 60ml EDT Spray
58% OFF
Aramis

Aramis Original EDT Spray

£30.49
£30.49 RRP £72.00
Hugo Boss XY Man 100ml EDT Spray
Hugo Boss

Hugo Boss XY Man 100ml EDT Spray

£38.99
£38.99 RRP
Christian Dior Homme Aftershave Lotion 100ml
Christian Dior

Christian Dior Homme Aftershave Lotion 100ml

£77.99
£77.99 RRP
Azzaro Pour Homme Refillable 50ml EDT
17% OFF
Azzaro

Azzaro Pour Homme Refillable 50ml EDT Spray

£28.99
£28.99 RRP £35.00
Calvin Klein Eternity Aqua Men 50ml EDT Spray
30% OFF
Calvin Klein

Calvin Klein Eternity Aqua Men 50ml EDT Spray

£27.99
£27.99 RRP £40.00
Givenchy Gentleman 100ml EDT Spray
15% OFF
Givenchy

Givenchy Gentleman 100ml EDT Spray

£74.99
£74.99 RRP £88.00
Woody Citrus Fresh Spicy Aquatic Oriental Fruity Floral Herbal

Men's Fragrance Description

Explore men’s fragrance and aftershave from established designer houses, specialist fragrance brands and familiar grooming names. The collection covers Eau de Toilette, Eau de Parfum and other fragrance formats across aromatic, woody, citrus, spicy, fresh and richer scent profiles.

Terms such as perfume, cologne and aftershave are often used interchangeably when shopping for men’s fragrance, although they do not always describe the same concentration or product. Our guide to the difference between perfume and cologne explains how these terms are actually used and what they can tell you about a fragrance.

For smaller bottles and travel-friendly formats, browse our men’s miniature fragrances. We also have a dedicated affordable men’s fragrance collection for shoppers who want to narrow the range by price. Across the main collection you will find both established scents and more recent releases, with different concentrations, bottle sizes and fragrance styles represented.

Frequently Asked Questions

What’s the difference between Eau de Parfum, Eau de Toilette, and aftershave?

Perfume concentration refers to the percentage of essential oils in a fragrance relative to its alcohol or water content. The higher the concentration, the longer the fragrance typically lasts. As a general rule:

  • Eau Fraiche / Aftershave : Lightest concentration (1-3% essential oils), lasts up to 2 hours, perfect for hot days.
  • Eau de Cologne (EDC) : Slightly stronger (2-4% essential oils), fresh and light, lasts 1-4 hours.
  • Eau de Toilette (EDT) : A moderate concentration (5-15%), lasts 3-6 hours, great for daily use.
  • Eau de Parfum (EDP) : Stronger (15-20%), lasts 6-8 hours, versatile and ideal for special occasions.
  • Parfum (Pure Perfume) : Highest concentration (20-40%), long-lasting (8-16 hours), luxurious and often expensive.

Each concentration offers different benefits depending on your preferences and the occasion.

For a more detailed guide, check out our blog post: A Guide to Perfume Concentrations .

Are there affordable men’s fragrances that smell expensive?

Yes, many affordable men’s fragrances are crafted to deliver a luxurious scent without the high price tag. Look for brands that focus on high-quality ingredients but offer smaller bottles or mass-market options. Popular choices include:

Shopping during seasonal sales or exploring discounted outlets can also help you find premium-smelling fragrances at a fraction of the price.

How often should I reapply my fragrance?

The frequency of reapplication depends on the concentration of the fragrance and your activity level.

  • Eau Fraiche or Eau de Cologne : Reapply every 2-4 hours as these are lighter scents.
  • Eau de Toilette : Usually lasts 3-6 hours, so you may want to reapply once during the day.
  • Eau de Parfum or Parfum : These are long-lasting and often don’t need reapplication, but a touch up after 6-8 hours may be ideal for lengthy events and occasions.

Apply to pulse points such as your wrists and neck for optimal performance, and avoid overapplying to prevent overwhelming others.