Top Sellers
Aramis Original EDT Spray
Versace Bright Crystal EDT Spray
Hugo Boss Bottled Night 100ml EDT Spray
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73% OFFVendor:Salvatore FerragamoSalvatore Ferragamo Incanto Heaven 100ml EDT Spray
Regular price £13.99Sale price £13.99 Regular priceRRP £51.00 -
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Vendor:Elizabeth ArdenElizabeth Arden 3x 10ml Mini Travel Spray Gift Set for Women
Regular price £27.99 -
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Vendor:Carolina HerreraCarolina Herrera Confidential 4x 4ml Miniature Gift Set for Women
Regular price £59.49 -
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Vendor:ValentinoValentino Donna Born in Roma Extradose 10ml EDP Spray for Men
Regular price £18.80 -
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Vendor:MontblancMontblanc Explorer Ultra Blue 7.5ml EDT & 30ml Face Cream + 30ml Cleansing Gel
Regular price £17.99 -
Vendor:MontblancMontblanc Explorer Platinum 7.5ml EDT & 30ml Face Cream + 30ml Cleansing Gel
Regular price £21.99 -
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6% OFFVendor:Marc JacobsMarc Jacobs Daisy Ever So Fresh 10ml EDP Spray
Regular price £18.80Sale price £18.80 Regular priceRRP £20.00 -
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Fragrance Description
Explore fragrance across perfume, eau de parfum, eau de toilette, eau de cologne, miniature formats and selected gift sets from established fragrance houses. The collection brings together women’s, men’s and unisex scents across floral, woody, fresh, fruity, aromatic, spicy, amber and other fragrance families.
Browse Women’s Perfume, Men’s Fragrance and Unisex Fragrance for a more focused selection. You can also compare Eau de Parfum and Eau de Toilette when browsing by concentration.
Fragrance concentration, note structure and format vary by product and brand. Our guide to perfume concentrations explains EDP, EDT, EDC and related terms, while our guide to fragrance notes covers how top, heart and base notes are arranged.
Frequently Asked Questions
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What’s the difference between Eau de Parfum, Eau de Toilette, and aftershave?
Perfume concentration refers to the percentage of essential oils in a fragrance relative to its alcohol or water content. The higher the concentration, the longer the fragrance typically lasts. As a general rule:
- Eau Fraiche / Aftershave : Lightest concentration (1-3% essential oils), lasts up to 2 hours, perfect for hot days.
- Eau de Cologne (EDC) : Slightly stronger (2-4% essential oils), fresh and light, lasts 1-4 hours.
- Eau de Toilette (EDT) : A moderate concentration (5-15%), lasts 3-6 hours, great for daily use.
- Eau de Parfum (EDP) : Stronger (15-20%), lasts 6-8 hours, versatile and ideal for special occasions.
- Parfum (Pure Perfume) : Highest concentration (20-40%), long-lasting (8-16 hours), luxurious and often expensive.
Each concentration offers different benefits depending on your preferences and the occasion.
For a more detailed guide, check out our blog post: A Guide to Perfume Concentrations .
How often should I reapply my fragrance?
The frequency of reapplication depends on the concentration of the fragrance and your activity level.
- Eau Fraiche or Eau de Cologne : Reapply every 2-4 hours as these are lighter scents.
- Eau de Toilette : Usually lasts 3-6 hours, so you may want to reapply once during the day.
- Eau de Parfum or Parfum : These are long-lasting and often don’t need reapplication, but a touch up after 6-8 hours may be ideal for lengthy events and occasions.
Apply to pulse points such as your wrists and neck for optimal performance, and avoid overapplying to prevent overwhelming others.