Top Sellers
Aramis Original EDT Spray
Versace Bright Crystal EDT Spray
Hugo Boss Bottled Night 100ml EDT Spray
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45% OFFVendor:Emanuel UngaroEmanuel Ungaro Diva Femme EDP Spray
Regular price From £25.99Sale price From £25.99 Regular priceRRP £47.00 -
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14% OFFVendor:La PerlaLa Perla Discovery Set 8x 2ml Gift Set for Women
Regular price £21.60Sale price £21.60 Regular priceRRP £25.00 -
25% OFFVendor:Acqua Di ParmaAcqua Di Parma Colonia Discovery Set 3x 12ml EDC Gift Set for Men
Regular price £65.99Sale price £65.99 Regular priceRRP £88.00 -
44% OFFVendor:Issey MiyakeIssey Miyake Nuit D'Issey 125ml EDT Spray for Men
Regular price £53.49Sale price £53.49 Regular priceRRP £96.00 -
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29% OFFVendor:GuerlainGuerlain La Petite Robe Noir Intense 50ml 3 Piece Gift Set
Regular price £74.99Sale price £74.99 Regular priceRRP £105.00 -
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11% OFFVendor:LancômeLancôme Miracle 3x 10ml Travel Spray Gift Set
Regular price £44.49Sale price £44.49 Regular priceRRP £50.00 -
9% OFFVendor:RapportRapport 3x 50ml EDT Spray Original, Sport & Black Gift Set
Regular price £11.80Sale price £11.80 Regular priceRRP £13.00 -
Vendor:LancômeLancôme Idole 5ml EDP Miniature & Mascara 2.5ml Glossy Black Gift Set
Regular price £15.99 -
Vendor:David BeckhamDavid Beckham True Instinct 50ml EDP Spray & 150ml Deodorant Gift Set
Regular price £17.49 -
Vendor:David BeckhamDavid Beckham Instinct 50ml EDP Spray & Classic 50ml EDP Spray Gift Set
Regular price £24.99 -
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Vendor:Paco RabannePaco Rabanne Miniature Gift Set Phantom 5ml EDT & Fame 4ml EDP Unisex
Regular price £40.99 -
Fragrance Description
Explore fragrance across perfume, eau de parfum, eau de toilette, eau de cologne, miniature formats and selected gift sets from established fragrance houses. The collection brings together women’s, men’s and unisex scents across floral, woody, fresh, fruity, aromatic, spicy, amber and other fragrance families.
Browse Women’s Perfume, Men’s Fragrance and Unisex Fragrance for a more focused selection. You can also compare Eau de Parfum and Eau de Toilette when browsing by concentration.
Fragrance concentration, note structure and format vary by product and brand. Our guide to perfume concentrations explains EDP, EDT, EDC and related terms, while our guide to fragrance notes covers how top, heart and base notes are arranged.
Frequently Asked Questions
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What’s the difference between Eau de Parfum, Eau de Toilette, and aftershave?
Perfume concentration refers to the percentage of essential oils in a fragrance relative to its alcohol or water content. The higher the concentration, the longer the fragrance typically lasts. As a general rule:
- Eau Fraiche / Aftershave : Lightest concentration (1-3% essential oils), lasts up to 2 hours, perfect for hot days.
- Eau de Cologne (EDC) : Slightly stronger (2-4% essential oils), fresh and light, lasts 1-4 hours.
- Eau de Toilette (EDT) : A moderate concentration (5-15%), lasts 3-6 hours, great for daily use.
- Eau de Parfum (EDP) : Stronger (15-20%), lasts 6-8 hours, versatile and ideal for special occasions.
- Parfum (Pure Perfume) : Highest concentration (20-40%), long-lasting (8-16 hours), luxurious and often expensive.
Each concentration offers different benefits depending on your preferences and the occasion.
For a more detailed guide, check out our blog post: A Guide to Perfume Concentrations .
How often should I reapply my fragrance?
The frequency of reapplication depends on the concentration of the fragrance and your activity level.
- Eau Fraiche or Eau de Cologne : Reapply every 2-4 hours as these are lighter scents.
- Eau de Toilette : Usually lasts 3-6 hours, so you may want to reapply once during the day.
- Eau de Parfum or Parfum : These are long-lasting and often don’t need reapplication, but a touch up after 6-8 hours may be ideal for lengthy events and occasions.
Apply to pulse points such as your wrists and neck for optimal performance, and avoid overapplying to prevent overwhelming others.