Victoria's Secret Description

Shop Victoria's Secret's beauty collection, featuring fragrances and cosmetics from America's number one fragrance brand. Victoria's Secret was founded on June 12, 1977, by Roy Raymond and his wife Gaye, who opened the first store at Stanford Shopping Centre in Palo Alto, California. Raymond borrowed $40,000 from a bank and $40,000 from family to create a lingerie store where men could feel comfortable shopping, inspired by his own uncomfortable experience purchasing lingerie for his wife at a department store. The name Victoria's Secret was chosen to evoke the refinement and respectability of the Victorian era, with the "secret" referring to what was hidden beneath the clothes.

The company earned $500,000 in its first year and expanded to five stores with a 40-page catalogue by 1982. Raymond sold Victoria's Secret to Leslie Wexner for $1 million that same year. Wexner transformed the business, expanding into toiletries and fragrances in 1989, then launching a full cosmetics line in 1998 when Victoria's Secret entered the $3.5 billion cosmetics market. The brand introduced its first fragrances in 1991 and has since built an extensive beauty portfolio including iconic scents like Bombshell, Love Spell, Very Sexy, and Heavenly, alongside body mists, lotions, shower gels, and body scrubs.

The cosmetics range includes lip glosses, lipsticks, eyeshadow palettes, and other makeup essentials designed to complement the brand's approach to beauty. Victoria's Secret became a publicly traded company in August 2021, allowing it to continue innovating and expanding its beauty business. The brand maintains its position as a significant player in the American beauty market, consistently offering products that appeal to consumers seeking accessible glamour and recognizable scents.